Transparency Ignites the Organic Food Revolution
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This article reflects on the growing trend of organic foods. It is shifting culturally as it extends from a lifestyle choice to a matter of accessibility and availability. For me, this translates to the public’s greater understanding in how to navigate through a broken food system. Not only are consumers becoming wiser but a collective movement is taking place. By acting on the issue and demanding quality food, the suppliers, farmers, and economy must adjust. This is a small victory in regulating the market through civic action!
Dan Wilkinson, chief commercial officer of 1WorldSync, explains how consumer demand and innovations transformed organic produce into a sales powerhouse.